IAB Tech Lab Open Measurement Initiative Aims to Solve the Industry’s Mobile App Viewability Challenges

Today, 10/4, the IAB Tech Lab Open Measurement Working Group is announcing the beginning of a new era for the industry, and for the organization itself. As opposed to “simply” issuing guidelines or standards (hard enough to do), we are entering an age where complex shared software frameworks will be centrally managed, with collaboration across multiple companies. Nothing like this has been done in the advertising industry before, and we’re proud and excited to announce the IAB Tech Lab’s new Open Measurement SDK (OM SDK).

Read the full article here.