DV uses geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds - across devices and formats. We use this data to help platforms understand and pre-qualify the inventory that may meet these standards, enabling you to evaluate, price and segment your inventory for maximize ROI.
DV's viewability solution helps reach more engaged consumers across devices and formats. Plus, DV provides a comprehensive solution for mobile app, evaluating up to 95% of eligible inventory. We also deliver advanced viewability metrics, like average time-in-view, key message exposure, and video player size, to allow for superior optimization - making more of your inventory attractive to advertisers.
DV's Viewability measurement is MRC-accredited, certified by the Audit Bureau Circulation (UK) and DAAP Certified by the Trustworthy Accountability Group (TAG). DV is also MRC-accredited for in-app viewability for certified MRAID measurement, allowing us to collect viewability data even in instances when the app does not leverage the OM SDK.
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