Marketplaces - Measurement & Analytics - DoubleVerify
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Measurement & Analytics

Need Title

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Fraud Follows The Money, Targeting
Premium Inventory

73% Mobile app video
viewability rate
58% Average viewability rate
for display across channels
62% Average viewability rate
for video across channels
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Get Clarity into Viewability

DV's solution helps gauge whether your inventory is making an impact with consumers. With consistent measurement across platforms, devices, and formats, DV provides an in-depth look at viewability metrics across your inventory, helping you deliver value and performance to advertisers.

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Superior Methodology and Massive Scale

DV uses geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds - across devices and formats. We use this data to help platforms understand and pre-qualify the inventory that may meet these standards, enabling you to evaluate, price and segment your inventory for maximize ROI.

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In-depth Coverage and Unique Metrics

DV's viewability solution helps reach more engaged consumers across devices and formats. Plus, DV provides a comprehensive solution for mobile app, evaluating up to 95% of eligible inventory. We also deliver advanced viewability metrics, like average time-in-view, key message exposure, and video player size, to allow for superior optimization - making more of your inventory attractive to advertisers.

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Accreditations and Industry Leadership

DV's Viewability measurement is MRC-accredited, certified by the Audit Bureau Circulation (UK) and DAAP Certified by the Trustworthy Accountability Group (TAG). DV is also MRC-accredited for in-app viewability for certified MRAID measurement, allowing us to collect viewability data even in instances when the app does not leverage the OM SDK.

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Are You Ready to Experience the Power of DoubleVerify?

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