Maximizing Quality and Performance for Advertisers in The Americas
This webinar will review findings from DV’s 2020 Global Insights Report (GIR) and feature marketers from global brands discussing how they address key industry issues related to quality and performance in their digital advertising campaigns. DoubleVerify recently released our annual Global Insights Report. Since 2015, this report has provided advertisers with key insights and trends from across the billions of impressions we monitor.
The webinar will explore region-specific and global trends on brand suitability, fraud and viewability for display and video ads served on desktop and mobile devices, and Connected TV (CTV). We’ll highlight significant local findings, note regional differences on key metrics, and engage our panel in a robust discussion on key learnings advertisers can act upon within their programs. For the first time, we’ll report on DV’s Authentic Performance measure that analyzes impressions on new Exposure and Engagement metrics. This industry leading analysis will provide attendees with insight into campaign performance by advertiser category and content vertical — information they can use to optimize future campaign placement and existing campaign performance.
Time: 1:00 – 2:00pm EDT
Reach out to Events@DoubleVerify.com to connect with us.