Ad Tech Expert Joins DoubleVerify to lead Programmatic, Strategic & Platform Sales
NEW YORK – March 26, 2015 – (“DV”), the recognized leader in digital performance solutions, today announced that AJ Kintner has joined the company in the new position of Vice President, Strategic and Platform Sales.
Kintner is a recognized industry veteran with a strong track record of driving new business for emerging ad tech companies that include Invite Media/Google, Right Media/Yahoo! and Atlas. In his new role with DoubleVerify, Kintner will focus on accelerating the company’s programmatic and platform revenues, especially among pre-bid buyers and agency trading desks.
“AJ brings a wealth of knowledge and relationships across the digital ecosystem, with a clear understanding of the opportunities to advance the impact of programmatic media,” says Mark Pearlstein, Chief Revenue Officer at DoubleVerify. “With AJ now on board we are well positioned to accelerate the success of our DV Pre-bid IQ product suite with our brand advertisers and platform partners.”
Kintner joins DV from Adaptly, a technology company focused on paid social media. Kintner started his career in 1999 in media operations with Avenue A, and later moved to NYC to help increase the adoption of the Atlas technology across media agencies. He joined Right Media as an Account Executive in 2004, which evolved into a larger role at Yahoo!. Kintner joined Invite Media in 2009 as VP of sales, and after their acquisition by Google, he played a strategic role for their programmatic media.
The DV Pre-Bid IQ suite enables programmatic buyers and sellers to authenticate the quality of an ad impression in real time, and ensure the ad will be served in a brand-safe, contextually relevant and fraud-free, viewable environment. DV Pre-Bid IQ enables advertisers to pinpoint high impact, authentic impressions that are aligned with the company’s brand values and performance objectives, before the media commitment is made.
To learn more about DV Impression Quality solutions, visit www.doubleverify.com.
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com