DoubleVerify Announces Integration with YouTube
Brand advertisers use DV to authenticate the quality of their video ads on YouTube
NEW YORK, January 12, 2017 — DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the integration of its trusted 3rd-party media authentication services with YouTube, which has been available to mutual clients since October.
Brand advertisers can now measure the quality of their video ads on YouTube with DoubleVerify viewability and digital fraud management services. The DV Authentic Impression® suite provides YouTube advertisers with trusted 3rd party metrics on the quality of their video media buys across mobile, desktop and over-the-top (OTT) platforms. With today’s announcement, DoubleVerify’s measurement extends across YouTube properties, including YouTube Reserve and YouTube Auction inventory.
“YouTube remains the leading media platform for digital video advertising and engagement,” said Wayne Gattinella, CEO of DoubleVerify. “We are excited to add YouTube as our newest digital media partner to help further deliver a trusted and transparent media marketplace to the industry.”
For more information on how to incorporate DoubleVerify with YouTube on digital ad campaigns please contact YouTubeOnDV@DoubleVerify.com.
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.