DoubleVerify Announces Pre-Bid IQ Targeting Solutions on AppNexus

DV solutions authenticate impression quality for programmatic media buying

NEW YORK – March 17, 2015 – DoubleVerify (“DV”), the recognized leader in digital performance solutions, today announced the company’s Pre-Bid Targeting solutions are now available on the AppNexus platform. DV Pre-Bid IQ enables brand advertisers to authenticate the quality of an ad impression in real time to ensure it is delivered in a viewable, brand-safe, contextually relevant and fraud-free environment.

DV Pre-Bid IQ enables advertisers to pinpoint high impact, authentic impressions that are aligned with the company’s brand values and performance objectives, before the media commitment is made.

“Programmatic buying is a powerful marketing channel when using the right controls,” said Matt McLaughlin, COO of DoubleVerify. “With DV pre-bid targeting on AppNexus, buyers can maximize performance by pinpointing high quality impressions, assuring their media investment will have the best opportunity to deliver results.”

DV Pre-Bid IQ is an integral feature of the DV Impression Quality suite of services that evaluate the quality and effectiveness of each impression in a digital ad campaign. DV Impression Quality solutions maximize performance across five critical dimensions – ad viewability, brand safety, fraud protection, impression delivery and ad prominence – that give brand advertisers and media sellers a comprehensive view of the quality and effectiveness of their digital media campaigns.

To learn more about DV Impression Quality solutions, visit

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at