DoubleVerify Appoints Olaf Mahr to Open German Operations
COLOGNE, Germany, Sept. 13, 2017 — DoubleVerify, a leading independent provider of digital media measurement software and analytics, today announced that digital expert Olaf Mahr has joined the company to lead its operations in Germany centered in Berlin. The appointment is part of the company’s effort to expand its global presence.
“The ability to deliver digital advertising transparency across every market and platform is critical for ensuring complete brand safety and the need is particularly acute for our customers serving ads in Europe,” said Wayne Gattinella, President and CEO of DoubleVerify. “Olaf’s experience and leadership skills will be beneficial in our efforts to expand our reach to customers across the region.”
Olaf joins DV as a Managing Director and is responsible for leading the company’s regional sales and marketing efforts across Germany. Olaf brings to DV 18 years of experience in the digital market, where he most recently led the sales operations in Germany, Austria, Switzerland, the Nordics and Eastern Europe for a leading ad tech provider. Prior to that, he was the CEO of VoodooVideo AG, a Hamburg-based video company with a proprietary player technology and network. He previously founded and was a Managing Partner at pilot 1/0 GmbH, one of the largest independent online media agencies in Germany.
“I have been in the digital ad space in Europe for quite a while and I understand the complexity that brands face in this market from everything related to fraud to viewability to engagement,” said Olaf. “I have long respected DV and the superior technology solutions it provides and joining this team comes at no better time as we face an increased threat of ad fraud and fake news.”
To reach Olaf and learn more about DV, please visit DV at DMEXCO in Hall 8, Stand #C057.
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com