DoubleVerify Appoints Three Senior Hires to Spearhead Growth Across EMEA

LONDON, UK, August 5th, 2020DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the appointment of three stategic hires in the Europe, Middle East and Africa (EMEA) region. Hugh Munro joins as DV’s first Regional Vice President for Northern Europe, Carole Dubourg as Regional Vice President for Southern Europe and David Wayne as its Director, Senior HR Business Partner for EMEA and APAC.

In a newly created role, Munro will lead the execution of the company’s growth strategy in the UK, Benelux and the Nordics, with a focus on building and scaling dynamic relationships with the largest agencies and brands in the region. Having been the first hire in Europe for TubeMogul (following its acquisition by Adobe), Munro brings more than a decade of software sales experience leading multi-market teams to drive new business and increase industry market share.

“The narrative around media quality is slowly starting to change, and DV’s industry-leading product suite gives marketers and their agencies the controls to both protect and optimise their investments,” Munro explains. “I’m proud to be joining a company with such a clear mission at a time where quality – and its impact on media efficiency and effectiveness – has never been more under the spotlight.”

Meanwhile Dubourg, based in Paris, oversees DV’s Southern European operation. Drawing on her proficiency across media, digital and technology honed in leadership roles at Yahoo, Sizmek, and most recently as Country Manager for France at Telaria, she is tasked to work with local teams to accelerate DV’s growth across the region.

“Now more than ever, brands need independent, transparent, and trustworthy partners to measure and maximise the value and safety of their ad investments. DV’s innovative proposition is at the forefront of this field. I look forward to working with brands and agencies across Southern Europe to harness this technology to drive up value and standards across the ad ecosystem,” explains Dubourg.

Wayne, an experienced HR leader with expertise across media, digital and technology, was previously VP, People Operations for LoopMe. At DV, Wayne will be responsible for talent management and acquisition, employee relations and performance management.

“Having the right talent in place is fundamental to achieving DV’s vision of building a better advertising industry,” Wayne says. “I’m delighted to join the company to drive its HR agenda, grow the EMEA and APAC contingent and build on the work of this highly capable and strategic team.”

Tanzil Bukhari, Managing Director, EMEA at DoubleVerify, adds, “In today’s climate, brand safety must play a central role in all ad strategies. I am very excited to have Hugh at the helm of DV’s work in Northern Europe, and Carole across Southern Europe, to address agency and brand customers’ ongoing needs. Alongside the support of David managing talent at DoubleVerify, we are in a strong position to help brands with strong ad performance, quality and suitability.”

Hugh, Carole and David are all in their roles now. Hugh and David are based in London while Carole is in Paris.

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About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at