DoubleVerify Appoints Wayne Gattinella as Chief Executive Officer

NEW YORK, NY (September 25, 2012)DoubleVerify, the world leader in online media verification, today announced the appointment of Wayne Gattinella to the position of CEO and Director.

Gattinella was previously CEO and President of WebMD (NASDAQ:WBMD), the leading source for health and wellness information, and replaces Oren Netzer who will become Chairman and Chief Strategy Officer of DoubleVerify. In this new role Netzer will focus on the development of new products and innovative solutions for the market.

Under Wayne’s ten-year leadership WebMD evolved as the most recognized and trusted brand of health information for consumers and healthcare professionals, reaching over 100 million unique users per month. During that time he significantly expanded the company’s revenues and profitability into one of the world’s preeminent sites for large brand advertisers.

“I am thrilled to be joining DoubleVerify and building on the success that they have quickly earned in the marketplace”, said Wayne Gattinella. “DoubleVerify’s technology solutions and insights are the catalyst that give large brands the confidence to move more of their spending online. I am excited to take that vision to the next stage as we look towards significantly expanding the scope of our services and the markets that we serve.”

Oren Netzer said “I have enjoyed and appreciated the opportunity to serve as CEO of DoubleVerify since co-founding the company four years ago. We have brought accountability, trust and transparency to digital ad measurement by pioneering the ad verification space and more recently with new innovations in viewability and audience insights. I am confident that DoubleVerify will benefit from Wayne’s experience in building recognized and trusted brands and I look forward to working closely together.”

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at