DoubleVerify Granted Fourth Consecutive ABC Certification for Its Ad Blocking Solution
Reaffirms DV leadership in protecting brands online
LONDON (25 May, 2016) — DoubleVerify, the recognized leader in digital quality solutions, today announced it has received certification from ABC (www.abc.org.uk) — for the fourth consecutive year — for the company’s content verification (CV) real-time impression quality ad blocking solution, ensuring online display and video advertisements are only delivered on the type of content approved by the advertiser – both at the site and page level. This re-certification also highlights the unique capabilities of the DV display and video ad blocking technology.
“Being certified by ABC for the fourth consecutive year reaffirms the DV commitment to building quality solutions that protect brands in real-time for all their display and video campaigns,” says Wayne Gattinella, CEO of DoubleVerify. “The DV Impression Quality blocking solution has consistently been validated by ABC, the UK’s authority on media measurement, advancing our mission to build a better industry by delivering solutions that drive higher performance for digital advertisers.”
Simon Redlich, Chief Executive of ABC, commented: “We are delighted that DoubleVerify’s DV Digital IQ – Real Time Ad Blocking has once again been certified against JICWEBS’ Content Verification Product Principles in the latest ABC CV Certification report. DoubleVerify’s commitment to independent testing to industry standards demonstrates its willingness to provide transparency, as well as confidence in the product’s ability to minimise risk of ad misplacement. The results shown in ABC’s latest CV report will assist media buyers in their decisions, providing them with information they need to trade with trust.”
DV received its initial ABC certification in February 2013 and it was re-accredited in May 2014 and 2015. The DV Impression Quality suite provides the highest level of brand safety, fraud protection and ad impression delivery in market with an intricate set of content avoidance categories and fraud detection capabilities to protect advertisers from serving ads in environments which don’t meet their desired criteria.
To read the full certificate, please visit the ABC website.
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.
ABC is the media industry’s stamp of trust. We are owned and developed jointly by advertisers, agencies and media owners to deliver industry-agreed standards for media brand measurement. ABC is also a trusted verification provider. We audit data, processes, performance and the adoption of best practice against industry-agreed standards across a range of platforms including print, digital and events. Established in 1931, ABC was the first UK joint industry currency (JIC) and a founder member of the International Federation of ABCs. For more information please visit www.abc.org.uk.