DoubleVerify Integrates its Programmatic Targeting Suite with Turn
DV pre-bid solutions deliver maximum performance for programmatic media buying
NEW YORK – May 19, 2015 – (“DV”), the recognized leader in digital performance solutions, today announced that the company’s pre-bid digital targeting solutions — DV Pre-Bid IQ — are now integrated for advertisers using the Turn digital marketing hub. DV Pre-Bid IQ authenticates every ad impression, before the bid is placed, to enable advertisers to maximize results in a viewable, brand-safe and fraud-free environment.
“Brand marketers rely on our industry leading digital marketing hub to help them reach their target audiences on appropriate digital content, efficiently,” said Mark Balabanian, VP of Business and Corporate Development at Turn. “Through this integration with DoubleVerify, our clients will access MRC-accredited media authentication tools directly in the Turn platform, ultimately curating their optimal media delivery environment and driving better performance.”
“For over 7 years DV has helped advertisers uphold brand values while maximizing campaign performance by ensuring ads are served in high quality environments,” said Matt McLaughlin, COO of DoubleVerify. “By integrating the DV pre-bid targeting suite with Turn, brands can pinpoint high quality impressions before the media commitment is made.”
DV Pre-Bid IQ is an integral feature of the DV Impression Quality suite of services that evaluate the quality and effectiveness of each impression in a digital ad campaign. DV Impression Quality solutions maximize performance across five critical dimensions – ad viewability, brand safety, fraud protection, impression delivery, and ad prominence – that give brand advertisers and media sellers a comprehensive view of the quality and effectiveness of their digital media.
The DV Pre-Bid IQ targeting suite is now available on Turn, The Trade Desk, AppNexus, and DoubleClick Bid Manager.
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com