DoubleVerify Launches Goals-based Reporting for Global Brands to Drive Campaign Effectiveness

NEW YORK, Nov. 26, 2018 — DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, today announced the launch of ‘Goals-based Reporting’, an important reporting enhancement available to global brands within DV Pinnacle®, the company’s flagship service and performance platform. With Goals-based Reporting, advertisers can now establish custom report thresholds for any of the 200+ KPI metrics DV measures – letting brands gain the crucial insights that matter most, and take immediate action around campaign optimization.

Goals-based reporting drives campaign effectiveness by pinpointing specific media properties, apps and creative assets that may be performing particularly well, or that need to be adjusted. Advertisers can set specific thresholds on KPIs that drive success of the campaign, like blocking rates, impression delivery and viewability – letting them take immediate action:

• Build out block- and white-lists
• Identify placements that are driving reduced viewability
• Scale campaigns by identifying new, brand-safe web and in-app placements
• Identify best and worst performing partners
• Monitor campaign pacing to ensure even delivery

DV Pinnacle® is the industry’s first unified service and performance platform, providing in-depth analysis and real-time data visualization to deliver fraud, viewability, brand safety and in-geo monitoring and reporting from one centralized platform. Through DV Pinnacle®, advertisers can gain insights into quality metrics across campaigns, buying platforms, devices and formats – tracking impression delivery, blocking and authentic rates.

“Goals-based Reporting is critical to helping advertisers turn insights into action,” said Matt McLaughlin, COO at DoubleVerify. “DV’s reporting platform is one of the key selling points of our our offering. Its usability and features are tailored to the needs of global brands. Goals-based reporting puts control in the hands of advertisers – letting them identify metrics that are critical for campaign performance, and take immediate steps around optimization. Ultimately, this enhancement gives brands greater clarity and confidence in their digital investment.”

About DoubleVerify

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.