DoubleVerify Launches In-App Viewability with Ubimo Mobile Marketing Platform
NEW YORK, December 2, 2015 – DoubleVerify (“DV”), the recognized leader in digital performance solutions, today announced the launch of its mobile in-app viewability solution in conjunction with Ubimo, the next generation programmatic mobile buying platform. DV in-app viewability provides advertisers with greater transparency into how their mobile ads are being delivered.
DoubleVerify and Ubimo performed joint R&D to ensure consistent and scalable viewability measurement across the widest range of inventory sources.
“DV provides advertisers with a complete solution across all platforms for buying viewable impressions,” says Matt McLaughlin, COO of DoubleVerify. “As clients aim to increase their investment into mobile advertising, having independent third-party measurement for mobile in-app viewability is an essential component to building a better industry.”
“We’re proud to launch the DoubleVerify solution on our platform,” says Oded Poncz, Ubimo’s CTO. “In-app viewability is a significant challenge for marketers. Solving this issue is part of Ubimo’s mission to provide absolute transparency of ad spend and optimization. This partnership with DoubleVerify means that our clients can focus on getting results, reaching the right audience at the perfect moment, having the peace of mind that their ads are viewable and verified by the leader in media authentication.”
DV viewability is a critical part of the DV impression quality suite of services, which authenticates the quality of digital media, including ad viewability, brand safety, fraud protection, and impression delivery. To learn more about DV Impression Quality solutions, visit www.doubleverify.com.
DoubleVerify is a leading software platform for digital media measurement, data, and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.
Ubimo enables brands and digital agencies to connect with their audiences in real time, with real life context. Ubimo’s unique self-serve mobile centric technology harnesses rich customisable data layers, combining geo-targeting with local data such as weather, events and neighborhood demographics. Ubimo’s innovative platform has been leveraged by Fortune 500 brands and leading trading desks, to achieve measureable mobile results. Learn more at www.ubimo.com.