DoubleVerify Receives Global Accreditation for Ad Viewability

Product accredited in US since 2013 and now awarded ABC certification for UK

LONDON – 24 November 2014 – DoubleVerify (“DV”), is one of the first companies to achieve global accreditation for its ad viewability solution, which has been accredited in the US since 2013, and was recently awarded certification by the ABC in the UK.

“This ABC certification further solidifies the strength and value of the DV ad viewability solution, especially as the industry moves towards viewable currency,” said Wayne Gattinella, CEO of DoubleVerify. “Certification further solidifies our commitment to delivering market-leading solutions for the world’s largest advertisers, providing them and their media partners with greater transparency and control over their digital promotion.”

The DV ad viewability solution measures the opportunity to be seen, and advanced metrics such as the duration of an ad in view, benchmarks and weekly trends. In addition, the product removes any known fraudulent impressions from the view rates, providing the highest level of data integrity and authenticity of campaign performance.

“Congratulations to DoubleVerify for completing their viewability product testing. Their ABC certificate clearly shows how their product performs against the industry-agreed JICWEBS principles for viewability. This will provide the transparency and reassurance advertisers need to invest further in online media,” said Jerry Wright, ABC, Chief Executive.

DV received its ABC certification for content verification for the second year in a row in May 2014. In addition to viewability, the DV Impression Quality suite provides the highest level of brand safety, fraud protection, and ad impressions delivery solutions in market with an intricate set of content avoidance categories and fraud detection capabilities to protect advertisers from serving ads in environments which don’t meet their desired criteria.

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at

About ABC

ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’. ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:

  • To bring the industry together to agree standards that define media measurement and determine best practice.
  • To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.

ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.

ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is president. Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world. For further information please visit