DoubleVerify Reports a Record Number of Brand Ads Effectively Blocked from Inflammatory and Unsafe Content Online
Inflammatory and fake news violations more than double since January
NEW YORK, March 30, 2017 — New data from DoubleVerify, the recognized leader in digital quality solutions, reports that a record number of brand ads were successfully blocked from appearing adjacent to inappropriate and unsafe content in the past 30 days. The company reported that over 85 million brand ads were blocked from inflammatory and fake news sites in March, an increase of 250% since January, in a category that didn’t exist just a year ago. Another 10 million brand ads were blocked from hate speech and terrorism content, up three fold since January.
As brand safety has become a growing concern for large advertisers on the internet, DoubleVerify provides the transparency needed to validate the quality and appropriateness of digital content before a video and display ad is delivered. The company’s data technology is used by hundreds of large global brands to authenticate the quality of over 3 billion ad impressions a day across more than 600 digital inventory platforms.
“With the volume of questionable and fraudulent content sites on the rise, it’s more important than ever that brand advertisers have the confidence and control in where their ads are showing up,” said Wayne Gattinella, President and CEO of DoubleVerify. “Inflammatory and politically charged news has now surpassed violence, hate speech and terrorism as the kind of inappropriate content from which large brand advertisers want to steer clear.”
DoubleVerify created the first brand safety solutions for online advertisers in 2008. The company has since built a comprehensive solution for large brands and media platforms that authenticates a digital ad impression is delivered in a fully viewable, brand safe and fraud free environment.
For more information on DV and the company’s complete suite of impression quality solutions including brand safety protection, please visit: http://www.doubleverify.com.
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.