DoubleVerify Strengthens Leadership Team with New Chief Operating Officer Matt McLaughlin

COO’s experience in managing enterprise-level organizations matches DoubleVerify’s rapid growth and global trajectory

NEW YORK, December 21, 2011  DoubleVerify (“DV”), the worldwide leader in online media verification, today announced Matt McLaughlin as its new Chief Operating Officer (COO). McLaughlin, with several leadership positions over the past decade, will be responsible for guiding DoubleVerify’s nearly 200 employees, and ensuring the company’s hundreds of clients globally continue to receive the best-in-class products and services they have come to expect from the DoubleVerify team. DoubleVerify has been on an accelerated growth path achieving 300% growth year-over-year since 2009.

McLaughlin previously worked as President of CUnet, a subsidiary of Nelnet, where he successfully reengineered the senior management team, expanded the company product set and organizational model, while driving financial performance to exceed annual goals. McLaughlin was responsible for all business functions at the marketing services and media company, where he helped increase CUnet’s revenue by 23%. Earlier in his career, McLaughlin was the director of business and product technology at, where he drove seventeen consecutive quarters of growth, averaging nearly 200% revenue growth year-over-year.

“Over the past twelve months, DoubleVerify has grown exponentially and having Matt join our leadership team makes me that much more confident that we will continue this growth trajectory while keeping our team laser focused on providing value for our clients,” said Oren Netzer, CEO of DoubleVerify. “Matt’s extensive experience in business, as well as product and revenue development will help further establish DoubleVerify’s current position in this emerging industry. As the online media space transforms to better address media measurement, we recognize that trust and accountability are necessary for our industry to thrive.”

McLaughlin enters DoubleVerify at a time when more campaigns are being verified and measured than ever before. The company has also experienced strong developments in recent months, releasing products for agencies, advertisers, advertising networks, exchanges, and demand-side platforms, as well as growing their employee base from 30 employees in July 2010 to nearly 200 by the close of this year. Additionally, DoubleVerify opened an office in the United Kingdom, and now has offices in London, New York and Tel Aviv.

“DoubleVerify is on a skyrocketing trajectory of success and growth, and I am excited to join the company at such an exhilarating time,” said Matt McLaughlin, newly appointed COO at DoubleVerify. “With a strong leadership team and a superior solutions offering, I am confident we will continue to grow, increase revenues and expand our products and services to become a global standard.”

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement, data, and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at