2020 Global Insights Report - DoubleVerify
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DoubleVerify’s 2020 Global Insights Report uncovers actionable insights for advertisers to drive efficient return on their media investments – and addresses future trends expected to impact digital advertising strategies. In this report, we offer in-depth analyses of worldwide media quality and performance trends from over 2,000 brands across APAC, EMEA, LATAM and North America.

 

2020 Global Findings Include:

  • Brand suitability incident rates continue to increase year-over-year.
  • The mobile app brand suitability incident rate has grown by 32% in the last year.
  • Overall fraud is down, but fraudsters are honing their activities on CTV.
  • The mobile app viewable rate has increased.

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