DoubleVerify’s 2020 Global Insights Report uncovers actionable insights for advertisers to drive efficient return on their media investments – and addresses future trends expected to impact digital advertising strategies. In this report, we offer in-depth analyses of worldwide media quality and performance trends from over 2,000 brands across APAC, EMEA, LATAM and North America.
2020 Global Findings Include:
- Brand suitability incident rates continue to increase year-over-year.
- The mobile app brand suitability incident rate has grown by 32% in the last year.
- Overall fraud is down, but fraudsters are honing their activities on CTV.
- The mobile app viewable rate has increased.