OTT and CTV: Filling in the Measurement Gaps


Consumption of digital video is on the rise—especially through connected TV (CTV). In the US alone, people spend an average of two hours per day on digital video, according to eMarketer. What’s more, 44% of consumers surveyed by DoubleVerify in June 2020 stated they use CTV devices even more since the coronavirus pandemic began. However, measurement expectations for this high-growth advertising medium are surprisingly low. Standards and technology differ by device and region, leaving a significant portion of video impressions unmeasured.

eMarketer will moderate a Tech-Talk Webinar featuring DoubleVerify’s CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They will discuss the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.

Join this webinar and learn:

  • The current state of measurement in digital video and CTV, including fraud, viewability, and brand safety
  • Considerations for advertisers and publishers when it comes to deliverability, quality, and performance
  • The future of video measurement
  • Plus! Ask questions, and interact with the eMarketer community of marketing peers


Time: 2:00 – 2:30pm EST


Mark Zagorski, CEO, DoubleVerify
Joe Barone, Managing Partner, Brand Safety, Americas, GroupM
Marissa Coslov, VP of Business Development, eMarketer


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