This year’s AW2020 is a reimagined virtual event designed to bring the marketing, media, technology, and creative industries together to innovate and drive change to the ad industry. Attendees will be able to join thought leaders in productive discussions, learn valuable new skills, network with new business leads and gain the knowledge and insights to advance their careers.
Join DV as we host a number of virtual sessions that dive deep into trending topics such as CTV, brand safety and suitability, best practices for driving performance in a cookieless world and more!
2020 Vision and Beyond
Given the unprecedented year we’ve had, as well as the stay-at-home orders across the world, content consumption has soared across every content type and channel. Globally, consumers have more time to fill and a clear need to stay informed on news, health concerns and politics. In this interview, DV’s CCO, Karen Gross, will be discussing media and consumption trends that have accelerated in 2020 and how they will continue to impact advertisers in 2021. She will also touch on areas that advertisers may not necessarily be focusing on, but should consider prioritizing in order to optimize campaigns.
Date: September 29, 2020
Time: 4:30pm BST
Driving Performance in the Age of Privacy
Until recently, many advertisers looked to third-party audience data to create a digital profile that allowed for precision targeting and performance measurement across their ad campaigns. However, due to stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, there is a universal shift away from third-party audience targeting. So where does this leave advertisers looking to target and optimize their campaigns to relevant, highly engaged audiences?
In this session, we’ll tackle the issue of driving performance in the age of privacy, answering questions such as:
- What role does quality play in driving performance?
- How do we make sure we reach audiences who will be receptive to our product and messaging?
- What privacy-friendly data signals do we have that might be more likely to drive performance KPIs?
- There’s so much data! Which data signals really matter?
- How are other advertisers getting creative in how they solve these issues?
You’ll leave this session with fresh strategic ideas about how to drive performance, what metrics matter, and what the future of targeting and measurement looks like.
Date: September 30, 2020
Time: 3:30 – 4:00pm BST
The Future of Contextual in a Cookieless World
With the enactment of stricter data privacy regulations like GDPR and CCPA, and the decision by most web browsers to sunset the use of third-party cookies and in-app trackers, there is a universal shift away from third-party audience targeting. As such, many advertisers are reconsidering contextual targeting as a way to reach audiences that are consuming content relevant to the brand or campaign. In this interview, DV’s CPO, Jack Smith, will discuss how contextual targeting allows advertisers to reach consumers at each level of the customer journey in a privacy-friendly way. He’ll also highlight key findings that bring to light the importance of aligning ads with relevant content in order to drive performance.
Date: October 6, 2020
Time: 1:10pm EDT
CTV: The Quality Imperative – Creating a Definitive Standard Across Channels
Connected TV (CTV) is by far the most popular platform for digital advertisers, given the nature of its ability to leverage data to create more meaningful moments on the largest screen in the house. In fact, according to a recent Advertiser Perceptions’ survey, 50% of advertisers said they felt it was possible to replace linear TV reach with CTV and digital video ads.
While high demand and inconsistent standards make this channel a target for fraud, our industry has been building solutions for the past few years to address these issues, and continues to evolve its protection to address emerging fraud schemes. In this session, we will discuss how CTV can set the standard and define measurement and quality across all digital channels.
Now, more than ever, global brands should expect quality inventory across their media buys in order to drive performance. Quality starts with transparency — first into the device and app, then into the content itself. From there, we can lay the foundation that brands demand in order to make sound decisions in their media investments across CTV and all channels.
Date: October 6, 2020
Time: 3:00 – 3:30pm EDT
Bridging the Gap: Politics in 2020
As the 2020 Election draws closer, the country’s divide further expands. The opinions that used to stay behind closed doors are broadcast for all to read on social media, and viewpoints are so vastly different on both sides of the aisle. Is there common ground? How can we find it? What are the factors that have divided us to this point, and what needs to change?
Date: October 6, 2020
Time: 4:00 – 4:30pm EDT
Zachary Hecht, Senior Policy Manager, DoubleVerify
Jason Harris, CEO, Mekanism
Anna Palmer, Senior Correspondent, Politico
Moderator: Matt Scheckner, CEO, Advertising Week
Reach out to Events@DoubleVerify.com to connect with us.