Programmatic Trading – What it Means to Advertisers Today

IAB Europe’s Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. DV is excited to join the largest virtual event in the programmatic industry, with David Goddard, Senior Director, Business Development, EMEA & Chair of IAB Europe’s Programmatic Trading Committee hosting the event, while Tanisha Sakhawat, Senior Business Director, EMEA and Beatrice Botti, VP Global Data and Privacy Officer will join global leaders and experts for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.

As more and more advertisers look to adopt a hybrid approach to programmatic buying, this panel will explore the in-house model. It will look at whether taking programmatic in-house is still popular amongst advertisers and what programmatic trading means to them today, in terms of attribution, and preparing for a post third-party cookie world.


Date: Thursday, May 6

Time: 1:30pm – 2:15pm CET



Moderator: Tanisha Sakhawat, Senior Business Director, EMEA, DoubleVerify
Mauritz Dahl, Senior Marketing Associate, Klarna
Anna Luti, Manager, Digital Marketing, Red Hat
Zaid Roberts, Director Advertiser Solutions EMEA, PubMatic
Omar Velazquez, Lead Associate Trading Director, The Trade Desk



Data Protection & Policy for the Programmatic Advertising Industry 

This panel will explore what the overall sharing of data really means and will outline the latest policy developments (including ePrivacy) that the industry must be aware of.


Date: Thursday, May 6

Time: 2:15pm – 2:55pm CET



Moderator: Ninon Vagner, Privacy & Compliance Manager, IAB Europe
Erdem Can Tüzün, Team Leader, Programmatic Account Management Team, AdColony
Beatrice Botti, VP Global Data and Privacy Officer, DoubleVerify
Lawrence Archer, Sales Engineer, OneTrust
Florian Lichtwald, Managing Director, Chief Business Officer, Zeotap



Register for this event here.


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