Building a Safer Digital Industry
Over the past year, consumers have doubled the amount of online content they consume on a daily basis. As digital advertisers around the world continue to invest in digital media to reach online audiences, it’s vital to have the assurance that their ads are actually seen by real people, in the intended geography alongside content that is brand-safe and suitable. Ensuring a transparent, quality environment for media buying is critical to driving effective media outcomes. In this session, DV’s CPO, Jack Smith, will provide advertisers with best practices to help increase transparency, build trust and improve campaign efficiency. The session will also explore how media quality can impact business outcomes and what we can do to build a better industry moving forward.
Date: Wednesday, May 13
Time: 10:00 – 11:00am EDT
Reach out to Events@DoubleVerify.com to connect with us.