While advertisers have traditionally leveraged audience-based targeting to effectively reach consumers around seasonal events, the gradual deprecation of trackers and cookies has opened the door to new strategies. At DV, we offer a privacy-safe targeting solution, DV Custom Contextual, that does not rely on cookies and enables advertisers to execute contextual targeting within their campaigns.
Download our latest 1-sheet to learn how you can leverage DV’s Custom Contextual solution to target content associated with major strategic events in Q3 such as Fourth of July, Soccer Championships, Summer Olympics, Back to School and more!