DataXu Taps DoubleVerify for Impression Quality Solutions
Strategic partnership assures ad viewability, brand safety and fraud protection for brand advertisers
NEW YORK, NY (April 28, 2014) – (“DV”), the leader in digital performance solutions, and DataXu, a leading provider of programmatic marketing software for brands and agencies, are partnering globally to provide DataXu clients with the highest levels of impression quality for each media buy on the DataXu platform. This strategic partnership provides ad viewability and brand safety solutions, as well as maximum protection from online ad fraud for DataXu clients.
“When you work with some of the world’s biggest brands, trust is one of the most critical elements. DataXu is pleased to work with DV as our partner in helping us protect our brand clients from fraudulent and non-brand safe environments,” says David Shapiro, VP of Corporate and Business Development. “With this deep partnership with DoubleVerify, not only are we able to give our advertisers the comfort and assurance that they’re benefiting from market-leading brand safety solutions, but we are continuing to innovate together to deliver the most advanced, tuned and trusted programmatic marketing platform in the industry.”
“We are pleased to be selected by DataXu as a strategic partner to power impression quality solutions for all of DataXu’s clients. Our mission at DV is to create solutions that help build a better industry. This partnership demonstrates how buyers and sellers can work together to eradicate digital ad fraud, ensure viewability and ultimately drive higher ROI for digital advertisers,” says Mark Pearlstein, SVP Sales and Marketing, DoubleVerify. “Powered by the suite of DV solutions, DataXu clients will reap the benefits of maximizing their campaign performance.”
The DV Impression Quality suite provides the highest level of brand safety, fraud protection and ad viewability in market with an intricate set of content avoidance categories and fraud detection capabilities.
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com
DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers throughout the buying journey, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 14 offices in ten countries, DataXu services more than 700 brands across the globe. For more information, visit www.dataxu.com or follow us at twitter.com/dataxu.