Havas Media Becomes Hong Kong’s First Agency to Establish Preferred Partnership with DoubleVerify to Provide Comprehensive Pre-Bid Programmatic Solutions
The partnership will see DoubleVerify as the default programmatic verification partner for Havas Media across all clients in Hong Kong
HONG KONG – September 19, 2022 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics today announced a partnership with Havas Media in Hong Kong to be their preferred partner, offering pre-bid brand suitability, fraud, contextual activation and viewability solutions. DV’s suite of MRC-accredited pre-bid programmatic solutions provides the precision necessary to balance scale with protection across all devices and formats.
“To invest in the most meaningful media, we should think about how we set a high standard for ensuring media quality within the complex digital environment. Our partnership with DoubleVerify allows our clients to further protect their investments and actively drive media quality and effectiveness by tapping into DoubleVerify’s expertise in programmatic solutions,” Louis Ng, Head of Programmatic at Havas Media Group Hong Kong, said.
DV’s contextual solutions are built to maximize the effectiveness of digital placements by aligning the ads with contextually relevant content. DV is the only provider currently accredited by the MRC for predictive viewability activation as well as property-level ad verification, inclusive of brand suitability and contextual targeting within programmatic media campaigns.
“We are thrilled to be the exclusive programmatic verification partner for Havas Media Group in Hong Kong,” Enterprise Sales Director for DV, Jeremy Chang, said. “Through this partnership, we are helping Havas Media Group’s clients drive quality and performance in the post-cookie era, without sacrificing consumer privacy, by aligning advertising with high quality, relevant content.”
To support the activation of DV solutions and enable understanding on verification and relevant market trends across the agency, the digital teams at Havas Media Group Hong Kong are currently enrolled in DV University (DVU) with the aim of achieving agency-wide certification by end of 2022. DVU is a self-guided online training and certification platform which includes standard onboarding training of the DV advertiser suite. This will empower the teams in Havas Media Group to leverage DV’s actionable insights to effectively achieve their digital campaign objectives.
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
About Havas Media Group
Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx system, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world’s largest integrated content, media and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to more than 10,000 specialists across 150 countries worldwide, with 69 Villages.