Using DoubleVerify’s pre-bid avoidance segments and optimizing using data from DV’s programmatic dashboard, Mondelez saved over $250,000 of media spend.
How does it work?
- Pre-bid technology allows advertisers to reduce blocks by evaluating whether a programmatic impression will be brand-suitable and fraud-free before the bid takes place.
- Rich bid-level insights from our programmatic reporting platform helps drive efficiency and optimize the supply chain.
Download the case study to learn more about how pre-bid avoidance can help you save money and maximize ad spend.