Viewability is critical. If an ad isn’t seen, it can’t raise awareness of a product or service. It can’t communicate a new idea. It can’t change someone’s perception of a brand.
Although measuring viewability is now commonplace across channels such as web and in-app, it is not yet possible to directly measure viewability in connected TV (CTV).
In this report, you’ll learn:
- The challenges of measuring viewability in CTV.
- How DV is solving for these challenges.
- What advertisers can do to help unlock measurement across the industry.