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Viewability is critical. If an ad isn’t seen, it can’t raise awareness of a product or service. It can’t communicate a new idea. It can’t change someone’s perception of a brand. 

Although measuring viewability is now commonplace across channels such as web and in-app, it is not yet possible to directly measure viewability in connected TV (CTV). 

In this report, you’ll learn:

  • The challenges of measuring viewability in CTV. 
  • How DV is solving for these challenges.
  • What advertisers can do to help unlock measurement across the industry.

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