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DoubleVerify Extends Media Quality Authentication to Pinterest
Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud
NEW YORK, April 6, 2020 – DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform.
Now, brands can authenticate the quality of Pinterest campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. DV is one of a select few verification providers with coverage that extends to Pinterest.
“Our mission is to give global brands the clarity and confidence they need to make digital investments wherever their audiences consume media,” said Laura Desmond, Interim CEO at DoubleVerify. “Our integration with Pinterest furthers that commitment – ensuring buyers have transparency into media quality and performance across the platform.”
In addition to Pinterest, DV also authenticates media quality on YouTube, Facebook, Snapchat, Instagram, and Twitter, and is continuously expanding its quality coverage across social media platforms and emerging channels.
These capabilities will be launched initially as part of a closed beta, with general availability to follow shortly thereafter. For more information on how to access DoubleVerify’s solutions on Pinterest and other social media platforms, please visit www.doubleverify.com
About DoubleVerify
DoubleVerify is a leading software platform for digital media measurement, data, and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com
