DoubleVerify Receives ABC Certification for its Ad Blocking Solution for Second Year
Reaffirms DV leadership in protecting brands online
LONDON – 6 May 2014 – DoubleVerify (DV), the leader in digital performance solutions, today announced it has received certification from ABC (www.abc.org.uk) for the second year for the company’s content verification (CV) real-time blocking solution, BrandShield, ensuring online advertisements are only delivered on the type of content approved by the advertiser – both at the site and page level.
“We are again gratified to receive certification for the DV Impression Quality blocking solution from ABC, the UK’s authority on media measurement,” says Wayne Gattinella, CEO of DoubleVerify. “This validation further solidifies our mission to build a better industry, highlighting our commitment to delivering solutions built on best practices that drive higher performance for digital advertisers.”
“Congratulations to DoubleVerify for completing their Content Verification (CV) technology testing,” says Jerry Wright, ABC, Chief Executive. “Their ABC certificate clearly shows how their product performs against the industry-agreed JICWEBS principles for CV tools in the area of brand safety online. This will provide the transparency and reassurance advertisers need to invest further in online media.”
DV received its initial ABC certification in February 2013. The DV Impression Quality suite provides the highest level of brand safety, fraud protection and ad impression delivery in market with an intricate set of content avoidance categories and fraud detection capabilities to protect advertisers from serving ads in environments which don’t meet their desired criteria.
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com
ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’.
ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:
- To bring the industry together to agree standards that define media measurement and determine best practice.
- To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.
ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.
ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is president. Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world. For further information please visit www.abc.org.uk.