Global research reveals that 69% of consumers are more likely to engage with ads contextually relevant to the content they are viewing. DV Custom Contextual is a privacy-safe solution that offers advertisers effective audience reach based on interest or intent, without the need for trackers. In this guide, we cover:
- The resurgence of contextual advertising — as a result of new machine-learning technology and stricter privacy regulations.
- Moving beyond keywords and classifying content by analyzing the contextual meaning of each page.
- Leveraging custom segments based on over 430 IAB categories as well as seasonal, behavioral and custom categories.
- Understanding the benefits of DV’s custom contextual solution versus standard keyword targeting.