DV’s Knowledge Hub — Insights, Reports and Resources

Stay informed with the latest in digital advertising. Our Knowledge Hub is your central resource for in-depth reports, practical guides, event recaps and essential fact sheets — all designed to help you navigate the evolving advertising landscape.

DV Media AdVantage Platform Product Fact Sheet

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Latest from DoubleVerify

Consumers Value Brands that Support the Creation of News News Accelerator Read more

Gen AI ALERT: Is fake music content shredding your advertising budget? Fraud Read more

AI-Powered Ad Fraud Surge: DoubleVerify Flags Massive Spike in Malicious Apps Artificial Intelligence (AI) Read more

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Gen AI ALERT: Is fake music content shredding your advertising budget?

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DV’s Social Pre-Bid Solution Improved Brand Suitability for Standard Chartered Bank Hong Kong

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DV Programmatic Product Fact Sheet

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DV Authentic Attention Product Fact Sheet

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DV Media AdVantage Platform Product Fact Sheet

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DV Social Product Fact Sheet

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DV Commerce Media Product Fact Sheet

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DV Scibids Al Guide

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DV Authentic AdVantage Product Fact Sheet

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DV Publisher Suite Product Fact Sheet

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CMO insights: The brand sphere - How DV’s identity resonates across markets

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AI-Powered Ad Fraud Surge: DoubleVerify Flags Massive Spike in Malicious Apps

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ウォールドガーデン環境におけるキャンペーン成果を測定するためのフレームワーク

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CMOインサイト：DVのアイデンティティを様々なマーケットで浸透させる方法に響かせる「ブランド・スフィア」という考え方

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How DV Scibids AI™ Drove Efficiencies Inside TripleLift’s Curated Marketplaces in First-to-Market Activation for Diageo

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Away: Building a Unified Measurement Framework

Case Study

WeightWatchers: Smarter Bidding with DV Scibids AI + Rockerbox

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SimplePractice: Scaling Efficiently with MMM

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Mead Johnson、DV Scibids AI™を活用し、ソーシャル動画プラットフォームで広告効率を大幅に改善

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The Hidden Threat of AI-Powered Fake App Reviews

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2025 DV Global Insights: AI, Automation and the Future of Digital Advertising

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2025 DV グローバルインサイト: APAC トレンドレポート

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2025 DV Global Insights：AI、オートメーション、そしてデジタル広告の未来

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Indonesian CPG Brand Used DV’s Pre-Bid Solution to Minimize Unsuitable Social Ad Delivery Without Increasing Cost

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DV 2025 Q2 クオリティ & アテンションベンチマークレポート

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DV's 2025 Q2 Quality & Attention Benchmark Report

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Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

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DV DEEP DIVE: “Serving AI Slop” Understanding Advertiser Risks on Cooking and Recipe Websites with AI-Generated Content

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Colgate-Palmolive Leveraged AI-Powered Pre-Bid Controls, Layered with Post-Bid Measurement to Optimise Video Campaign Effectiveness

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2025 DV Global Insights: EMEA Report

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2025 DV Global Insights: LATAM Report

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2025 DV Global Insights: APAC Report

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2025 DV Global Insights: North America Report

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Rapport DV Global Insights 2025 : EMEA

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2025 DV グローバルインサイト: APAC トレンドレポート

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Relatório 2025 Global Insights: LATAM

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Informe 2025 Global Insights: LATAM

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2025 DV 全球趨勢報告：亞太地區趨勢報告

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Wawasan Global 2025: Laporan APAC

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Thông tin chuyên sâu toàn cầu 2025: Báo cáo APAC

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DV Scibids AI™ Helped Colgate-Palmolive Malaysia Achieve a 79% Increase In Unique Shopee Visitors

Case Study

Vodafone Germany Maintains CPA Efficiency While Reducing Block Rates and CPMs with DV Authentic Brand Suitability

Case Study

Balance by Design: How AI Unlocks Smarter Video Ad Performance in Walled Gardens

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Tren Insight Global DV dalam Lanskap Streaming Modern

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แนวโน้มในภูมิทัศน์การสตรีมที่ทันสมัย ข้อมูลเชิงลึกทั่วโลกโดย DV

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Dữ liệu toàn cầu từ DV: Các xu hướng nổi bật trong bối cảnh phát trực tuyến hiện đại

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How DV Assisted Vodafone in Unlocking 10% More Inventory with News Publishers

Case Study

2025 Global Insights: EMEA Webinar

Webinar Recordings

ShadowBot の手口：DV による不正行為者の手口ガイド

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トレードオフの罠：これまで、マーケターが「ウォールドガーデン」環境で成果をあげられない理由とは？

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DV Global Insights: Trends in the Modern Streaming Landscape（日本語）

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ShadowBot Slip-Ups: DV’s Guide to Fraudster Mistakes

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DoubleVerify and Attain’s Joint Solution Empowered Jack in the Box to Bridge the Gap Between Impression-Level Attention Measurement and Real-Time Sales Outcomes

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DV Highlights: Cannes Lions 2025

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The Tradeoff Trap: Why Marketers Struggle to Win in Walled Gardens — Until Now

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2025 DV Global Insights: APAC Webinar

Webinar Recordings

DV IMPACT: Tokyo 2025 – パフォーマンスのルールを変える新常識

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Bouygues Telecom Boosts Media Quality by 86% and Conversion Rate by 15% with DV

Case Study

脅威にさらされる、広告主を保護するためのシステム「Ads.txt」：不正行為者がこのシステムを悪用する手法とは

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Mead Johnson Leveraged DV Scibids AI™ to Drive Ad Efficiencies at Scale on A Social Video Platform

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Ask the Experts: Supercharging Publisher Sales Enablement with Sean Arnold

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Ads.txt Under Attack: How Fraudsters Exploit a System Meant to Protect Advertisers

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DV Global Insights 2025 | Bot Fraud in CTV: The Hidden Drain on Ad Budgets

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DV Global Insights 2025 | CTV Viewability: What If No One’s Watching?

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DV Global Insights 2025 | Streaming Transparency: Why CTV Needs a Clearer View

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2025 DV Global Insights: Trends in the Modern Streaming Landscape

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DV 2025 Q1 クオリティ & アテンションベンチマークレポート

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DV's 2025 Q1 Quality & Attention Benchmark Report

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The State of Streaming: Today's Trends Shaping TV's Future

Webinar Recordings

Discover How Kroger Precision Marketing Improved Media Quality by 70%

Case Study

DoubleVerify’s Response to Adalytics’ March 28 GIVT Report

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DoubleVerify Extends Gaming Measurement Suite Through Strategic Partnership with Roblox

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Statement on Adalytics’ GIVT Report

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DoubleVerify’s Response to The Wall Street Journal’s Fact Check and Adalytics Report

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Understanding URLScan, Headless Browsers, and DV’s Detection Methods

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DV Expands Media Quality Coverage to Include New Conversation Ad Inventory on Reddit

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The Supply Side Takes the Court at DV IMPACT: Media and Marketplaces

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DV News Accelerator™ Update: Introducing New Tools to Maximize Publisher Revenue and Ad Scale While Mitigating the Impact of Keyword Avoidance

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Maximizing the Quality and Performance of Programmatic Direct Deals with DV’s Data Solutions

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DV 2024 Q4 クオリティ & アテンションベンチマークレポート

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DoubleVerify Expands Access to Open Web URL-Level Transparency

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Taking Action: Strengthening Protections Against High-Risk, Ad-Supported Content And Attacking the CSAM Issue Together

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DV's 2024 Q4 Quality & Attention Benchmark Report

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Statement on Adalytics Report

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Guia do anunciante para mensuração da Retail Media

Guide

La guía del anunciante para la medición del Retail Media

Guide

AIによる低品質サイトの台頭：広告主が知っておくべきこと

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The Rise of AI-Generated Slop Sites: What Advertisers Need to Know

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Setting the Record Straight: Addressing Adalytics’ Continued Misleading Claims

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AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic

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DVのABSの導入により、ソーシャルメディア・プラットフォームにおいてブランドにとって安全ではない広告配信を削減

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DV 2024 Q3 クオリティ & アテンションベンチマークレポート

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Measure and Protect Against Low-Quality GenAI Content

Product Fact Sheets

Back to Basics: How to Measure and Maximize Consumer Attention

Webinar Recordings

広告主にとってニュースを支援することが有益である理由

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The Advertiser’s Guide to Retail Media Measurement

Guide

Why Backing News Is a Smart Move for Advertisers

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DV's 2024 Q3 Quality & Attention Benchmark Report

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DV's ABS Helped Reduce a Social Media Platform's Brand Suitable Ad Delivery

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Protecting Brand Reputation Online Requires a Comprehensive Strategy and Cutting-Edge Tech

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Zoopla/Prime Location、DV Publisher Suiteで収益管理と業務効率を改善

Case Study

DV Transparency Center（日本語版サイト）開設のご案内

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公平性を保ったパブリッシャー測定への取り組み

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DV によるポストビッド（入札後）のモニタリングにより、北アジアの金融系広告主が Authentic Ad® 率を15ポイント増加

Case Study

2024 Global Insights: MENA Webinar

Webinar Recordings

Upholding Accuracy: Addressing Misrepresentations in Recent Third-Party Reports

Blog

Zoopla/Prime Location Improves Yield Management and Operational Efficiencies with DV Publisher Suite

Case Study

The Ultimate Guide to CTV Measurement

Guide

DV 2024 Q2 クオリティ & アテンションベンチマークレポート

Report

DV Post-bid Monitoring Helped a Financial Advertiser in North Asia Increase its Authentic Ad® Rate by 15 Percentage Points

Case Study

DV Authentic Brand Suitability - La solución de seguridad de marca más avanzada del mercado

Product Fact Sheets

DV's 2024 Q2 Quality & Attention Benchmark Report

Report

Havas、DVのアテンション測定と最適化でローワーファネルの成果を83%増加

Case Study

より巧妙になった、最新のオーディオ詐欺スキーム「FM Scam」

Report

AI in Advertising: An In-Depth Guide to Custom Bidding Strategies

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Havas Increased Lower-Funnel Outcomes by 83% with DV’s Attention Measurement and Optimization

Case Study

How DV Supports Publisher Monetization

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Addressing Publisher Measurement with Impartiality

Blog

メルセデス・ベンツのキャンペーンで自動車業界のベンチマークを24%上回るアテンション・パフォーマンスを達成

Case Study

Back to Basics: Demystifying Made for Advertising Sites

Webinar Recordings

Club Medは「That’s L’Esprit Libre」キャンペーンで高いアテンションによるインプレッションを獲得し、ブランド認知度とブランド好感度を向上させました。

Case Study

DV 2024 Q1 クオリティ & アテンションベンチマークレポート

Report

Club Med Drove Stronger Brand Awareness and Brand Favorability with High-Attention Impressions During the "That's L'Esprit Libre" Campaign

Case Study

EN | Mercedes-Benz Attention Case Study

Case Study

DV's 2024 Q1 Quality & Attention Benchmark Report

Report

Audio Fraudsters Get Smarter with Latest Scheme, FM Scam

Report

Amnet France and DoubleVerify Empower Technology Brand to Unlock French CTV Brand Suitability and Viewability Insights

Case Study

DV Pinnacle® 101 for Publishers

Webinar Recordings

Campari Group Spain Leveraged DV Authentic Attention® to Drive a 14% Lift in View-Through-Rate

Case Study

Supercharge Your CTV Media Strategy with Actionable Attention Insights

Product Fact Sheets

Las Métricas de Visibilidad de DV Informaron Decisiones de Inversión y Planificación de Medios en Inventarios de Aplicaciones Móviles de Bimbo México

Case Study

DV Ajudou Uma Marca Global de CPG no Brasil a Tomar Decisões de Compra Informada em Plataformas Sociais

Case Study

DV Ayudó a Una Marca Global de CPG en Brasil a Tomar Decisiones de Compra Informadas en Plataformas Sociales

Case Study

As Métricas de Viewability da DV Informaram Decisões de Planejamento e Investimento de Mídia em Inventários de Aplicativos Móveis para a Bimbo México

Case Study

New Fraud Scheme, CycloneBot, Hits CTV

Report

Lexus Improves Impression Quality and Site Traffic with DoubleVerify's Authentic Brand Suitability

Case Study

レクサス、DoubleVerifyのAuthentic Brand Suitabilityでインプレッションの質とサイトトラフィックを改善

Case Study

The Power and Potential of CTV in Europe

Report

広告主のためのダイナミックAI アクティベーションガイド

Guide

DVカスタムコンテキストの季節カテゴリーを活用し、適切なタイミングで適切な消費者にリーチする

Product Fact Sheets

EssenceMediacomのグローバル広告主がDVビデオフィルタリングを効率的に活用し、メディア品質をさらに向上

Case Study

DV Campaign Automator™でキャンペーンワークフローを効率化

Product Fact Sheets

A Global EssenceMediacom Advertiser Efficiently Leveraged DV Video Filtering to Further Improve Media Quality

Case Study

Un annonceur mondial d’EssenceMediacom exploite efficacement le DV Video Filtering pour renforcer la qualité de diffusion de ses campagnes

Case Study

Streamline Your Campaign Workflow with DV Campaign Automator™

Product Fact Sheets

Reach the Right Audience at the Right Time with DV Custom Contextual Seasonal Categories

Product Fact Sheets

コンテキスト（⽂脈）が重要：DVカスタムコンテキストガイド

Guide

Authentic Brand Suitability Decreased Media Waste and eCPM for L’Oréal MENA

Case Study

Context Matters: Guide to DV Custom Contextual

Guide

プログラマティック広告で圧倒的な成果を

Guide

CTV測定の最強ガイド

Guide

YouTubeでのクオリティ測定とプロテクション

Guide

Quality Measurement and Protection on YouTube

Guide

DoubleVerify Extends Media Quality Authentication to Uber

Blog

DoubleVerify’s CTV Viewability Measurement Solution Revealed Exceptionally High Viewability Rates on Samsung TV Plus

Case Study

DV’s Fraud Lab and Roku’s Watermark Technology Join Forces to Combat App Spoofing

Report

DV’s Contextual Solution Drastically Lowered CPMs and CPCs for an Alcohol Brand

Case Study

DV & OMD Improved Zain’s KSA Campaign Authentic Rate by 33%

Case Study

Punch Above Your Programmatic Weight

Guide

Authentic Brand Suitability One Sheet

Product Fact Sheets

Superior Brand Protection with DV Authentic Brand Suitability

Product Fact Sheets

DV Authentic Brand Suitability – A solução de segurança de marca mais avançada do mercado atual

Product Fact Sheets

DV Authentic Direct Allowed a Major Insurance Brand and The Arena Group to Maximize Campaign Efficiency

Case Study

Fully On-Screen Pre-Bid Activation For CTV

Product Fact Sheets

DoubleVerify、オーディオ広告における初の大規模な広告インプレッション不正行為「BeatSting」を特定

Report

DoubleVerify Identifies BeatSting, the First Large-Scale Ad Impression Fraud Scheme to Hit Audio

Report

DoubleVerifyアテンション測定ガイド

Guide

Make an Impact with DV's Contextual Solutions

Product Fact Sheets

Allianz France Achieves 38% Greater Cost-Per-Lead Efficiency Using DoubleVerify’s Contextual Solution

Case Study

DoubleVerify’s Guide to Attention Measurement

Guide

DV’s Carbon Emissions Measurement Powered by Impact Plus

Product Fact Sheets

スマート冷蔵庫になりすまし、CTVのトラフィックを改ざんする詐欺グループ

Report

Fraudsters Impersonate Smart Refrigerators While Falsifying CTV Traffic

Report

DV Authentic Attention® Snapshot

Product Fact Sheets

DV Viewability Metrics Informed Bimbo Mexico’s Media Planning and Investment Decisions on Mobile App Inventory

Case Study

New Fraud Scheme Redirects Verification Tags to Siphon CTV and Mobile Video Ad Spend

Report

検証タグをリダイレクトし、CTVやモバイル動画広告費を吸い上げる新たな詐欺の手口

Report

インティメート・マージャーは、DVカスタムコンテクストソリューションにより、従来のターゲティング戦略よりも97%高いROASを達成

Case Study

DV Authentic Brand Suitabilityにより、グローバル飲料ブランドで133%のROIを実現

Case Study

DV Custom Contextual Drove a 97% Higher ROAS than Existing Pre-Bid Activation Strategies for Intimate Merger

Case Study

DV Authentic Brand Suitability Drove 133% ROI for Global Beverage Brand

Case Study

DV Custom Contextual Helped Esso Hong Kong Drive 33% More Site Traffic Compared to Competitors’ Contextual Solutions

Case Study

DVのAuthentic Brand Suitability (ABS)により、Vodafone UKがAdform DSPを利用しメディアパフォーマンスを向上

Case Study

DVカスタムコンテクストターゲティングでCPGブランドのCPCVを改善

Case Study

DV Custom Contextual Improved CPG Brand’s CPCV

Case Study

DV Authentic Attention™ Helped Vodafone Predict Business Outcomes and Uncover Optimization Opportunities

Case Study

DV’s Video Filtering Solution Helped Financial Services Client Reduce Violation Rate By 32%

Case Study

Programmatic Analytics for Advertisers

Product Fact Sheets

DV Custom Contextual Solution Improved Campaign Efficiency for FanDuel

Case Study

入札前回避機能により、タイ日産は節約したメディア費用の12%をAuthentic Impressions®に再投資

Case Study

New CTV Scheme Uses Screensavers to Hijack Devices

Report

DoubleVerifyのソリューションにより、日本のグローバル電子機器ブランド企業のオーセンティック率が大幅に改善

Case Study

Vodafone Italy Decreased Viewable CPM by 50% Through Active Analysis of DV Facebook Data

Case Study

DV Custom Contextual Enables Vodafone UK to Deliver More Cost-Effective Performance

Case Study

DV Custom Contextual Helped Miele Exceed Campaign KPIs

Case Study

DV Uncovers Long-Game of Fraud With OctoBot

Report

Sophisticated SSAI Scheme Hijacks Real CTV Device Sessions

Report

DV Authentic Attention® Powers Media Quality and Effectiveness for Mondelēz

Case Study

DVAuthenticAttention®がMondelēzのメディア品質と有効性を強化

Case Study

FanDuel Leveraged DV Social Solutions to Inform and Validate Media Plan

Case Study

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